Comparing Certainly and Yuma AI? Both are AI Agents & Chatbots and E-commerce Support tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Certainly | Yuma AI |
|---|---|---|
| Pricing | Per resolution · €500/mo (2,000 conversations) | Per resolution · Custom |
| Founded | 2017 | 2022 |
| Categories | AI Agents & Chatbots E-commerce Support | AI Agents & Chatbots E-commerce Support |
| Integrations | Zendesk Shopify Anthropic Claude OpenAI Google Gemini Zapier | Shopify Gorgias Zendesk Kustomer Salesforce Recharge |
Certainly is Copenhagen's contribution to the AI agent wave, and its accent shows in the best ways: European data residency, GDPR seriousness, and commercial terms designed to reduce buyer risk rather than maximize lock-in. Founded in 2017 as BotXO and later rebranded, it has deployed more than a thousand agents that have handled over 50 million queries, for brands including Ticketmaster, GANNI, Tiger of Sweden, Quad Lock, and Entain.
The product builds autonomous agents that resolve conversations end to end across web chat, Meta channels, SMS, and email, with more than 200 integrations into help desks and commerce stacks like Zendesk and Shopify. Its most distinctive technical stance is model flexibility: agents can run on Anthropic's Claude, OpenAI's GPT, or Google's Gemini, so you are not married to one AI vendor's pricing or politics, and deployments can go live in as little as two weeks.
Pricing is published in euros and billed per conversation rather than per seat: Starter at 500 euros a month for 2,000 conversations, Pro at 1,250 for 10,000, Enterprise from 2,500. The buyer-friendly quirk is that every plan starts as a three-month pilot cancelable on a week's notice, an arrangement that says the product expects to earn its renewal.
Certainly fits European brands, and anyone selling into Europe, who want conversation-based pricing, data kept in the EU, and freedom to choose the underlying model. American enterprises chasing the biggest names will look elsewhere first; e-commerce and consumer brands with EU exposure should look here early.
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Yuma AI has one of the better origin stories in the category. Founder Guillaume Luccisano, a three-time Y Combinator founder who previously sold Socialcam to Autodesk and co-founded Triplebyte, shipped an experimental GPT-powered support app on the Gorgias app store in November 2022, days before ChatGPT launched. Merchants flooded his inbox overnight, and Yuma became one of the first companies to apply modern generative AI to e-commerce support specifically.
That head start shows in how complete the automation is. Yuma does not draft replies for humans to send; it fully handles the classic retail scenarios, order tracking, address changes, returns, refunds, and subscription management, including taking the actions in Shopify and your help desk. The platform now spans four products, Support AI, Sales AI, Social AI, and Chat AI, covering everything from ticket resolution to social-media DMs and review replies, with brand-voice and safety controls throughout. Case studies claim automation rates up to 89 percent, with customers like Glossier, EvryJewels, and Javvy Coffee.
Commercially Yuma bills on outcomes: brands pay only for tickets the AI fully resolves, with rates quoted to your volume rather than published, a 30-day trial, and onboarding help included. It deploys on top of Gorgias, Zendesk, Kustomer, or Salesforce, so your existing help desk stays.
Yuma is built for high-volume Shopify and e-commerce brands, and that focus is the reason to pick it: the retail scenarios are pre-built and genuinely autonomous rather than generically possible. If most of your queue is order-related and you want the majority of it handled without a human, Yuma belongs on a very short shortlist next to Gorgias's own AI and Zowie.
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