Comparing Certainly and Zowie? Both are AI Agents & Chatbots and E-commerce Support tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Certainly | Zowie |
|---|---|---|
| Pricing | Per resolution · €500/mo (2,000 conversations) | Per resolution · Custom |
| Founded | 2017 | 2019 |
| Categories | AI Agents & Chatbots E-commerce Support | AI Agents & Chatbots E-commerce Support |
| Integrations | Zendesk Shopify Anthropic Claude OpenAI Google Gemini Zapier | Shopify Zendesk Salesforce Gorgias Klaviyo Instagram |
Certainly is Copenhagen's contribution to the AI agent wave, and its accent shows in the best ways: European data residency, GDPR seriousness, and commercial terms designed to reduce buyer risk rather than maximize lock-in. Founded in 2017 as BotXO and later rebranded, it has deployed more than a thousand agents that have handled over 50 million queries, for brands including Ticketmaster, GANNI, Tiger of Sweden, Quad Lock, and Entain.
The product builds autonomous agents that resolve conversations end to end across web chat, Meta channels, SMS, and email, with more than 200 integrations into help desks and commerce stacks like Zendesk and Shopify. Its most distinctive technical stance is model flexibility: agents can run on Anthropic's Claude, OpenAI's GPT, or Google's Gemini, so you are not married to one AI vendor's pricing or politics, and deployments can go live in as little as two weeks.
Pricing is published in euros and billed per conversation rather than per seat: Starter at 500 euros a month for 2,000 conversations, Pro at 1,250 for 10,000, Enterprise from 2,500. The buyer-friendly quirk is that every plan starts as a three-month pilot cancelable on a week's notice, an arrangement that says the product expects to earn its renewal.
Certainly fits European brands, and anyone selling into Europe, who want conversation-based pricing, data kept in the EU, and freedom to choose the underlying model. American enterprises chasing the biggest names will look elsewhere first; e-commerce and consumer brands with EU exposure should look here early.
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Zowie is an AI agent built for online retail, and it is unusually comfortable wearing two hats at once. On the support side it resolves high-volume questions like order status, returns, and product availability across chat, email, and voice, claiming to automate a large majority of tasks in as many as 175 languages without wandering off into hallucination. On the sales side it goes where few support tools dare, running sales playbooks, recommending products, and guiding shoppers all the way to checkout inside the same conversation. An AI Copilot backs up human agents, and the whole thing plugs into Shopify, Magento, and Klaviyo.
The company's journey is a good one. It was founded in 2018 by Maja Schaefer and Maciej Ciolek, began life in Poland under a different name, and has since planted its headquarters in New York with backing from Tiger Global and Gradient Ventures, among others. That treating-support-as-a-revenue-channel angle is Zowie's signature move, and it is what separates the product from the many tools that only ever think about deflection.
Zowie deploys either on top of your existing help desk or as a standalone, and it recently landed on the Google Cloud Marketplace, a sign of its push toward larger, more demanding customers. Pricing is annual and outcome-based, structured around the work the agents actually deliver rather than a per-seat sticker, so expect a tailored quote rather than a public price list.
Brands like InPost, Decathlon, and GetYourGuide have put it to work across both support and commerce. If you run an e-commerce operation and want an AI agent that not only clears the ticket queue but also quietly nudges revenue upward while it is at it, Zowie's unusual dual focus on both resolving problems and selling products makes it a genuinely distinctive option that is well worth testing.
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