Comparing Capacity and Gorgias? Both are AI Agents & Chatbots and Help Desk & Ticketing tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Capacity | Gorgias |
|---|---|---|
| Pricing | Per resolution · Custom | Paid · $10/mo |
| Founded | 2017 | 2015 |
| Categories | AI Agents & Chatbots Help Desk & Ticketing Knowledge Base & Self-Service | AI Agents & Chatbots E-commerce Support Help Desk & Ticketing |
| Integrations | Salesforce Zendesk ServiceNow Slack Microsoft Teams Genesys | Shopify Klaviyo Instagram WhatsApp Slack Recharge |
Capacity is the consolidator of this category. Founded in St. Louis in 2017 by David Karandish and Chris Sims after Karandish's roughly $900 million exit as CEO of Answers.com, it has grown as much by acquisition as by code: eleven companies and counting, including Lucy, Linc, Textel, SmartAction, and in 2025 Call Criteria and Barcelona's Verbio Technologies. Each deal added a capability, and the result is a genuinely broad CX automation platform: AI agents across chat, voice, SMS, and email, real-time agent assist, automated QA and conversation intelligence, outbound campaigns, and a knowledge orchestration layer that answers from documents and apps across your stack.
The same platform serves customer support and internal helpdesk use cases, which suits organizations tired of buying those separately, and it automates workflows across integrations with Salesforce, Zendesk, ServiceNow, Slack, Microsoft Teams, Genesys, and many more. The company says it is profitable, past $60 million in annual recurring revenue, with over 20,000 organizations on the platform; 2025 brought another $92 million in funding to keep the acquisition engine running.
Pricing is a hybrid: an annual platform fee in three tiers plus usage, per response for chat and email, per minute for voice, per message for SMS. No dollar figures are published, so budget for a sales conversation.
Capacity fits buyers who want one throat to choke: a mid-size or larger organization consolidating support automation, internal helpdesk, and contact-center AI into a single vendor. Teams that prefer sharp best-of-breed point tools may find it broad rather than deep in places, but as a platform bet it is one of the more complete in the directory.
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Gorgias is a help desk built specifically for online stores, and it knows its lane cold. It integrates deeply with Shopify, BigCommerce, and Magento, so its AI Agent can answer customer emails and chats about orders, shipping, returns, and products using live store data, then take real actions like editing an order or issuing a refund right inside the ticket. A Copilot assists human agents with drafts and summaries, and because Gorgias tracks the revenue that support conversations drive, it treats your help desk as a place that can make money, not just spend it.
The origin story is delightfully accidental. Gorgias started in Paris in 2015 as a humble Chrome extension for email templates, until the founders noticed that support agents were the ones actually using it and pivoted the whole company toward them. It shares its name with Gorgias of Leontini, the ancient Greek orator immortalized in one of Plato's dialogues, a fittingly talkative namesake for a conversation platform. Today it is a certified B Corporation and Shopify's only Premier Partner for customer experience, powering a large share of the biggest Shopify brands.
That focus has won a who's who of direct-to-consumer names, including Steve Madden, Glossier, Dr. Bronner's, and Marine Layer, with more than sixteen thousand brands on board in total. Pricing starts at just ten dollars a month and is based on ticket volume with unlimited users, so growing teams are not punished for adding people, and the AI Agent is billed per resolved conversation.
Its 2.0 release added a shopping assistant, image analysis, and cart-recovery flows in more than eighty languages, pushing Gorgias further into the world of support-driven selling. For any e-commerce brand living on Shopify that wants an AI agent tuned to the specific rhythms of online retail rather than a generic one, Gorgias is the obvious specialist pick.
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