Comparing Gorgias and Siena AI? Both are AI Agents & Chatbots and E-commerce Support tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Gorgias | Siena AI |
|---|---|---|
| Pricing | Paid · $10/mo | Per resolution · $750/mo + $0.90/ticket |
| Founded | 2015 | 2022 |
| Categories | AI Agents & Chatbots E-commerce Support Help Desk & Ticketing | AI Agents & Chatbots E-commerce Support |
| Integrations | Shopify Klaviyo Instagram WhatsApp Slack Recharge | Gorgias Zendesk Shopify Recharge Klaviyo Kustomer |
Gorgias is a help desk built specifically for online stores, and it knows its lane cold. It integrates deeply with Shopify, BigCommerce, and Magento, so its AI Agent can answer customer emails and chats about orders, shipping, returns, and products using live store data, then take real actions like editing an order or issuing a refund right inside the ticket. A Copilot assists human agents with drafts and summaries, and because Gorgias tracks the revenue that support conversations drive, it treats your help desk as a place that can make money, not just spend it.
The origin story is delightfully accidental. Gorgias started in Paris in 2015 as a humble Chrome extension for email templates, until the founders noticed that support agents were the ones actually using it and pivoted the whole company toward them. It shares its name with Gorgias of Leontini, the ancient Greek orator immortalized in one of Plato's dialogues, a fittingly talkative namesake for a conversation platform. Today it is a certified B Corporation and Shopify's only Premier Partner for customer experience, powering a large share of the biggest Shopify brands.
That focus has won a who's who of direct-to-consumer names, including Steve Madden, Glossier, Dr. Bronner's, and Marine Layer, with more than sixteen thousand brands on board in total. Pricing starts at just ten dollars a month and is based on ticket volume with unlimited users, so growing teams are not punished for adding people, and the AI Agent is billed per resolved conversation.
Its 2.0 release added a shopping assistant, image analysis, and cart-recovery flows in more than eighty languages, pushing Gorgias further into the world of support-driven selling. For any e-commerce brand living on Shopify that wants an AI agent tuned to the specific rhythms of online retail rather than a generic one, Gorgias is the obvious specialist pick.
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Siena AI sells empathy at scale, which sounds like marketing until you watch most support bots talk. Founded in 2022 by Romanian entrepreneurs Andrei Negrau and Lisa Popovici, whose previous startup was SMS-commerce company Cartloop, Siena builds autonomous customer service for e-commerce and consumer brands with an unusual obsession: sounding like the brand, not like a template. Its AI personas carry a defined voice and tone, and brands like Spanx, HexClad, Kitsch, Prose, and MUD WTR use them to resolve orders, subscriptions, and returns across email, chat, SMS, and social DMs without the customer feeling the switch to a robot.
Under the personality is a full commerce-support engine. Siena sits on top of the help desk you already run, Gorgias, Zendesk, Kustomer, or Gladly, and plugs into Shopify, Recharge, Klaviyo, and the rest of the DTC stack to take real actions. It claims up to 80 percent automation with CSAT going up rather than down, and rounds the platform out with automated QA scoring, a voice-of-customer topic explorer, and an AI shopping agent that recommends products mid-conversation.
The company raised a $4.7 million seed led by Sierra Ventures in 2023 and publishes its pricing shape: a $750 monthly platform fee plus about $0.90 per automated ticket, with volume pricing quoted.
Choose Siena when brand voice is a genuine business asset, the common case for DTC brands whose customers chose them partly for the vibe. If you just need cheap deflection, simpler tools cost less; if every customer touch is brand equity, Siena is the one built around that belief.
Read the full Siena AI listing → · See Siena AI alternatives →
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