Comparing Gladly Sidekick and Re:amaze? Both are E-commerce Support and Help Desk & Ticketing tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Gladly Sidekick | Re:amaze |
|---|---|---|
| Pricing | Paid · ~$180/seat/mo | Paid · $29/user/mo |
| Founded | 2014 | 2012 |
| Categories | AI Agents & Chatbots E-commerce Support Help Desk & Ticketing | E-commerce Support Help Desk & Ticketing |
| Integrations | Shopify Salesforce Zendesk Twilio Amazon Connect Slack | Shopify BigCommerce WordPress Stripe Slack Zapier |
Gladly organizes support around people instead of tickets, and that one decision changes everything about how it feels. Every customer gets a single lifelong conversation thread that follows them across voice, chat, SMS, email, and social, so they never have to repeat themselves and your agents always see the full story. Sidekick, its AI agent, lives inside that thread, resolving requests using real customer context and taking genuine actions like tracking an order, starting a return, or making a change, then handing off to a human with everything already in view.
A recent standout is Sidekick on Voice, which Gladly bills as the industry's only AI voice agent powered by that lifelong, multichannel history, so a phone conversation picks up right where a chat left off. The company has kept expanding the family with Sidekick Sales for product recommendations, Sidekick Email, and versions that extend the agent onto Zendesk and Salesforce, so teams on other platforms can borrow its brain.
Gladly was founded in 2014 by Joseph Ansanelli and his co-founders, and it has leaned cheerfully into its theme, naming its pricing tiers Hero and Superhero. It is very much an enterprise product, sold largely by quote with seat minimums, and its Sidekick AI is billed per conversation or resolution on top. That positioning fits its customer base of consumer brands that treat support as a loyalty channel, including Crate and Barrel, Ulta Beauty, and Breeze Airways.
The through-line here is emotional as much as it is technical: Gladly wants every interaction to feel like talking to a company that genuinely remembers you and your history. If you sell to consumers who expect a personal, continuous relationship rather than a cold, fresh ticket every single time they reach out, Gladly and its Sidekick agent are built from top to bottom around exactly that promise.
Read the full Gladly Sidekick listing → · See Gladly Sidekick alternatives →
Re:amaze is the help desk that came with the domain name. Founded in 2012 and acquired by GoDaddy in 2021, it serves more than 5,000 e-commerce brands with a practical bundle: multi-brand shared inboxes, live chat, chatbots, an FAQ center, status pages, and proactive messaging, with tight integrations into Shopify, BigCommerce, and WooCommerce so agents see orders next to conversations. For a store owner it covers the whole support surface from one tool at an SMB price.
Its AI arrived without ceremony and without an enterprise gate: an AI Agent that resolves common customer questions from your FAQ and content is included in every plan, alongside AI that drafts and improves agent replies and summarizes threads. Each tier includes a monthly allowance of AI resolutions per user, with overage at $0.85 a resolution, so small teams get real automation without a separate AI contract.
Pricing is refreshingly plain: Basic at $29 per team member per month, Pro at $49, Plus at $69, a 14-day full-featured trial, and, the genuinely unusual option, a $59 flat-rate Starter plan with unlimited team members capped at 500 conversations a month, a shape almost nobody else offers and a gift to seasonal businesses.
Re:amaze is the sensible pick for small and mid-size online stores that want everything in one affordable tool, with the GoDaddy backing as a stability signal. High-volume brands chasing maximum automation rates will graduate to Gorgias or a dedicated AI agent; plenty of stores never need to.
Read the full Re:amaze listing → · See Re:amaze alternatives →
Submit your AI customer support software to get listed alongside these tools and show up in head-to-head comparisons.