Comparing Cresta and Zoom Contact Center? Both are Contact Center & CCaaS and Voice & Phone AI tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Cresta | Zoom Contact Center |
|---|---|---|
| Pricing | Paid · Custom | Paid · $69/agent/mo |
| Founded | 2017 | 2011 |
| Categories | Agent Assist & Copilots Contact Center & CCaaS QA & Conversation Analytics Voice & Phone AI | Contact Center & CCaaS Voice & Phone AI |
| Integrations | Salesforce Five9 Genesys Amazon Connect NICE Avaya | Salesforce Zendesk ServiceNow Microsoft Dynamics 365 HubSpot Zoom Workplace Zoom Phone |
Cresta started from a simple observation: in every contact center, a handful of agents dramatically outperform the rest, and everything they do differently is sitting in the call recordings. Founded in 2017 by Zayd Enam, Tim Shi, and Sebastian Thrun, the Stanford professor behind Google X and Udacity, Cresta mines those conversations to learn what the best performers do, then coaches every agent in real time: suggested responses, knowledge, and guidance appearing on screen during live calls and chats.
That real-time layer is still the heart of the product, but the platform now spans the full loop. Conversation intelligence gives leaders visibility into every interaction, automated quality management replaces sampled QA scorecards, a training simulator lets agents rehearse against AI customers, and autonomous virtual agents take the high-volume calls that never needed a human. It plugs into the major contact-center stacks, including Five9, Genesys, Amazon Connect, NICE, and Avaya, so it layers onto what you run rather than replacing it.
Cresta sells to serious operations: United Airlines, Alaska Airlines, Cox Communications, Marriott, and Brinks Home are named customers, and investors including Andreessen Horowitz, Sequoia, and Greylock have backed it to the tune of roughly $276 million, most recently a $125 million Series D in late 2024 that valued the company around $1.6 billion. Pricing is enterprise and quote-based, with no public numbers.
Cresta is the pick when your strategy is making human agents better rather than replacing them, especially in revenue-bearing conversations like sales and retention where a slightly better sentence is worth real money. If you want humans out of the loop entirely, look at the autonomous-agent specialists; if you want your hundred agents performing like your best ten, Cresta was built for exactly that.
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Zoom Contact Center is Zoom's omnichannel cloud contact center, built into the same client agents already use for meetings and team chat. It routes voice, video, web chat, SMS, email, and social conversations from a drag and drop flow builder, and layers AI throughout: Zoom Virtual Agent handles self service on chat and voice channels, AI Expert Assist surfaces knowledge and next steps for live agents, and workforce engagement tools cover forecasting, scheduling, and quality management.
Zoom was founded in 2011 by former Cisco engineer Eric Yuan and entered this market in February 2022, when Zoom Contact Center went live in the US and Canada. Three months later it acquired conversational AI startup Solvvy, whose technology became Zoom Virtual Agent in early 2023. The bet has paid off: Zoom reported crossing 100 million dollars in annual contact center revenue in 2026, and at Enterprise Connect 2026 it unveiled Virtual Agent 3.0, a prompt driven Agent Architect, and an Agent Performance Suite for testing AI agents before deployment. Named customers include Vensure, AVI-SPL, Topaz Services, and Oxfordshire County Council.
Pricing is refreshingly public by contact center standards. Zoom sells three tiers, Essentials, Premium, and Elite, with 2026 pricing reported at 69, 99, and 149 dollars per agent per month respectively. AI Companion summaries come with every tier, but AI Expert Assist requires Elite, and Zoom Virtual Agent is a separately quoted add on. Telephony minutes and toll free numbers are metered on top, so budget beyond the sticker price.
Choose Zoom Contact Center if your company already runs on Zoom and wants contact center, phone, and meetings under one roof, or if video support matters, since few rivals handle escalation from chat to video as smoothly. It suits mid market teams modernizing from legacy on premises systems. Skip it if you need a deep standalone helpdesk with ticketing built in, or the decades of niche routing features that Genesys and NICE veterans expect.
Read the full Zoom Contact Center listing → · See Zoom Contact Center alternatives →
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